When one thinks about the Walt Disney Company, some words come to mind. Some of those words might be entertainment, quality, family, Mickey, guest service and fun. A lot of these words are synonymous with Disney and its desire to be the best provider of family entertainment and guest service in the industry; these words come about because of Disney’s corporate culture and the values that have followed the company since its inception. Corporate culture can also be described as the company’s personality. Many times the personality of a company can be the result of a manager’s style or a CEO’s vision, but Disney’s consistent aura is the result of some basic rules that govern company-wide decision making.
New Cast Members take a class titled ‘Traditions’ where they learn about what it means to carry on the Disney legacy. One portion of the curriculum focuses on the ‘Four Quality Standards,’ one way by which Disney makes decisions based on safety, courtesy, show and efficiency. New ideas, plans and even every day decision making can be put through this test, yielding an answer that is in line with the values of the company. If you were an imagineer designing a new attraction at the Disney-MGM studios, you know that putting in an emergency exit sign in the ride might not coincide exactly with the storyline or atmosphere that you are trying to create, but according to the Disney Quality Standards you know that safety comes before show, and must put the sign in. This can also be applied to regular park operations. If you are working in Adventureland at the flying carpet ride, but then spot a child standing on top of a rickety trash can in Frontierland, it is important for you to abandon the show aspect of your job that is defined by your Adventureland costume, and go over and ensure that the child gets out of the dangerous situation. These priorities help define the type of decisions the company makes.
Roy Disney said that “Its not hard to make decisions when you know what your values are (Disney Practicum).” Disney’s values can be seen in the morals of many of their classic films. There is nothing like a good adventure, courage will win, be honest with your feelings, respect others and surround yourself with diverse friends. It is also very important for a company’s corporate culture and values to emulate your own, as you will often times be spending more time at work during the day then at home. This culture can also dictate promotions, dress code, vacation policies, and basic values (sicareers.com).
Some of the company’s values that reflect my own include creativity, diversity and integrity. Disney is clearly a creative company. Ever since I was a child, my love for drawing came about from sketching Mickey Mouse and the other famous characters. My parents fostered this creativity and it has become an essential part of who I am. I don’t need to work for a company that animates or produces art, I need to find a company that solves problems in a creative way and has a strong visual sense about everything they do. Disney is one such company. My family has very strong values as well, as taught and demonstrated by my parents. Values such as honesty and courtesy are something that we pride ourselves on. I know that Disney promotes these values as well, as seen in their approach to guest service and entertainment.

Although my own values reflect a majority of the Disney corporate values and culture, since working here I have noticed a change in my attitude towards the company and a change in myself. Along with Disney’s culture of creativity, honesty and diversity comes another aspect of its personality: its size. With a working cast base of around 59,000 in the Orlando area alone, its easy feeling lost inside the company. Never before have I felt like just a number. When I ride the bus to the Magic Kingdom to enter the tunnels, images from the classic movie ‘Metropolis’ enter my head: loads of workers marching in blocks, going to work; however, Disney’s ability to empower their cast members makes it better than monotonous labor, but I am striving for something more. These frustrations with the company are also a result of doing an entry-level job, but I want a job that will put my brainpower and creativity to the test. There are jobs within the Disney Company that will most defiantly do that, but it will take some time to get there, time that I would much rather spend at a smaller company where I can have a bigger impact.
Frustrations aside, the company has taught me a lot; a lot about service, how a company should treat its customers, and how a business can be efficient in dealing with a large number of employees. I have also learned how to communicate better: by using inclusive language, giving clear instructions, and communicating over cultural and language barriers.